About

Why Second Draft exists

Second Draft started with a pattern, not a plan: technical founders who could ship product in a week but spent three days rewriting a single pitch-deck slide, unsure if 'we are targeting to solve' sounded competent or just off. ChatGPT could fix the grammar. It couldn't tell them the slide buried their traction number, or that their landing page read like a spec sheet instead of an argument for why someone should care.

So we built a smaller, blunter service: one flat price, one deadline, one human editor who has read enough decks to know what an investor skims past. An AI assistant handles the first pass so the editor spends their time on the part that actually decides outcomes — does the ask match the traction, does the hook survive a fifteen-second skim, does the cold email sound like a founder and not a template.

If we miss the deadline in your quote, you don't pay for that edit. That's the whole guarantee — no revision counting, no fine print. We'd rather lose the fee on a bad week than ask you to trust a promise we don't back with anything.

  • I

    Clear over impressive

    We're not hired to make you sound like someone else. An investor should finish your deck understanding exactly what you do and why now — impressive is a side effect of clear, not the goal.

  • II

    Deadlines are commitments

    A turnaround date in your quote is a date, not an estimate. If we're going to miss it, you hear from us before it happens — and you don't pay for the edit.

  • III

    Your English isn't the problem

    Stiff phrasing is a first-language gap, not a knowledge gap. We treat every draft as a founder's argument that deserves the same rigor as the product it describes.

Our sister studios

Second Draft is one of a small portfolio of businesses built and run on Insomniac Agents.

  • DocsmithTechnical documentation written from your own code.
  • LaunchdeskDone-for-you launch distribution: rule-compliant copy, verified directory submissions, AEO files.
  • Insomniac AgentsThe platform that runs us — it builds and operates every business in this portfolio.